For the past three years, Doozy Crew has forged a dynamic partnership with the Detroit Pistons, infusing Little Caesars Arena with captivating motion graphic elements that amplify the energy and intensity of NBA games.

Sometimes things don’t go as planned. And sometimes, those twists lead to some of your most creative work. That was the case with Race to Rancho, a promotional video we created for YKK AP to celebrate the launch of their new facility in Rancho Cucamonga, California. Originally envisioned as a high-energy shoot with a real NASCAR driver, full-size car footage, and a Russian arm vehicle tracking the action, the project took a hard turn when the driver was sidelined by a race-day accident just weeks before production. With deadlines looming and logistics off the table, we had to pivot—fast.

When Rick Hinderer Knives asked us to create a video that showcased the customization options for their high-end knives, we knew we had to match the craftsmanship of the product with visuals that were equally refined. Their knives aren’t just tools—they’re deeply personal objects. Every detail, from the scales and clips to the screws and tabs, can be swapped out and tailored to the owner’s preferences. So our challenge was clear: make that modularity feel tactile, elegant, and exciting on screen.

Boss Money, a pioneering platform simplifying money transfers, joined forces with Doozy Crew to create a commercia featuring Jonathan Mensah, the esteemed soccer player from the Columbus Crew team.